2 Workspace

2.3 Brands, Products, and Projects

2.3.1 How they relate

Brands, products, and projects are the three most important workspace objects in Marcto.

• Brand answers: who we are, who we speak to, how we speak, and what we should avoid.
• Product answers: what we sell, why it matters, and what facts or proof support it.
• Project answers: what marketing goal we are working on now, which channel it targets, and what deliverables are needed.

Brands and products are long-lived context. Projects are execution context for one concrete job. When all three are organized well, agents can produce consistent, accurate, reusable marketing work.

2.3.2 Maintaining brands

Brand records should store durable information. Do not put temporary discounts or one-campaign slogans into brand positioning.

Steps:

1. Open Brands.
2. Create a brand.
3. Enter brand name, description, positioning, and audience.
4. Add voice, banned phrases, and preferred phrases.
5. Upload logo, brand colors, visual references, and brand book.
6. Save and open the brand detail page.
7. Use page chat to check missing context.
8. Complete durable fields based on the suggestions.

Key fields:

Field	What to write	Why it matters
Positioning	Who you serve, what problem you solve, and how you differ	Drives strategy and copy angles
Audience	People, situations, pains, motivation, objections	Stops agents from writing for everyone
Voice	What to say, what to avoid, preferred words, banned words	Keeps channels consistent
Constraints	Compliance, claims, price, channel limits	Reduces risky output
Visuals	Logo, primary colors, references	Supports creative direction and image work
Key facts	Certifications, reviews, cases, origin, data, story	Provides evidence for benefits

2.3.3 Maintaining products

Product data should be factual. Avoid vague labels like “premium”, “great”, or “bestseller” unless there is evidence.

Steps:

1. Open Products.
2. Add a product.
3. Select the brand.
4. Enter product name, description, and core benefits.
5. Add specs, audience, and use cases.
6. Upload product images, manual, reviews, or competitor references.
7. Save and open the product detail page.
8. Use page chat to create a product completion checklist.

Recommended fields:

Field	Example	Use
Description	What it is, what problem it solves, main use case	PDP and content intro
Benefits	Leakproof, lightweight, commute-friendly, 30-day warranty	Ads, titles, hooks
Specs	Material, size, weight, ingredients, package, compatibility	Prevent hallucination
Audience	First-time mothers, office commuters, outdoor users	Audience segmentation
Use cases	Travel, gifting, post-workout, family stock-up	Visual and content angles
Source assets	Product photos, review screenshots, manuals, competitor links	Evidence for agents

Mark uncertain claims, certifications, materials, prices, or inventory as needing confirmation.

2.3.4 Maintaining projects

A project is a container for one marketing job. It should have one clear goal instead of becoming a catch-all folder.

Steps:

1. Open Projects.
2. Create a project.
3. Select brand and linked products.
4. Enter project name and goal.
5. Add channels, audience, deliverables, timeline, and constraints.
6. Upload or choose project assets.
7. Save and open the project detail page.
8. Ask the project assistant to summarize context before execution.

Recommended project brief:

Module	Description
Goal	Awareness, conversion, retention, launch, clearance, research
Audience	Target people, situations, pains, and motivation
Products	Products being promoted or analyzed
Channels	Shopify, TikTok, Instagram, email, community
Core message	Claims, benefits, proof, and banned phrasing
Timeline	Preparation, generation, review, launch, retrospective
KPI	CTR, CVR, ROAS, GMV, engagement, saves
Deliverables	Copy, scripts, images, landing modules, reports, checklists

2.3.5 How they work together

A typical project uses all three:

1. Brand provides voice, audience, and boundaries.
2. Product provides benefits, specs, and evidence.
3. Project provides goal, channel, and deliverables.
4. Resources provide images, documents, historical outputs, and references.
5. Page chat reads this context and produces executable work.

For TikTok scripts, the brand decides tone, the product decides benefits, and the project decides script count, audience, and review criteria.

2.3.6 Maintenance rhythm

Use this rhythm:

• After creating a brand, complete positioning, audience, voice, and constraints.
• After adding a product, complete benefits, specs, images, and evidence.
• Start a new project for formal marketing work.
• After each project, save final resources and review results.
• When a durable insight appears, write it back to the brand or product.

2.3.7 Common issues

If brand, product, and project content overlap, separate them by lifespan. Long-lived rules go to brand or product. One-campaign goals go to project. Reusable files go to resources.

If a project links multiple products, make sure each product has clear benefits and specs, or the agent may mix them.

If brand context changes often, keep campaign slogans inside projects and save only stable language back to the brand.

If you are unsure where information belongs, ask how long it will remain true: long-lived means brand or product; campaign-specific means project; file-based means resource.